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24/05/2012

'HP Compaq' branding to end next year, Compaq name will live on for 'basic computing at entry-level pricing'

'HP Compaq' branding to end next year, Compaq name will live on for 'basic computing at entry-level pricing': Compaq Presario AIO






An HP spokesperson has confirmed to us this afternoon that the company will be shifting its strategy around the Compaq brand starting sometime in 2013, eliminating "HP Compaq" phrasing altogether and concentrating solely on the low end of the market. That's not a drastic change — Compaq has long been relegated to the lower rungs of HP's consumer-facing product portfolio — but historically, those products have often been little more than reskinned HP models. Starting next year, we're told they'll bear the Compaq name alone and will be members a dedicated line of "basic" PCs at "entry-level pricing."
Compaq — the storied PC brand that HP acquired in 2002 — has been little more than an afterthought for HP in recent years, its...
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