Samsung and Sony have both started restricting retailers from offering discounts on TVs. The Wall Street Journal reports that the move is designed to protect both the manufacturers' margins and the retailers' profits by preventing "showrooming," where customers check out models in person before buying them for less online. Showrooming was reportedly behind Target's recent decision to stop carrying Kindle hardware, with a source citing a "conflict of interest" in promoting Amazon's products.
Last month we saw hikes of over $1000 on Sony sets
Apple has similarly strict policies, and Sony itself already controls the retail price of certain products such as game consoles. However, there is concern that the enforcement of minimum TV prices...
Continue reading…
No comments:
Post a Comment