Now we have a series of pictures of one such store, run by O2. The stores will in fact be spread around the carriers and the country, with each carrier having 4-5.
The large display strategically placed in front of the iPhone display is in fact a massive and very expensive PixelSense (old Surface) tablet, with additional 40-50 inch screens on the wall displaying Windows Phone marketing.
The stores are Windows Phone stores in all but name, with a large display next to the door, another PixelSense next to the cash point, and another huge wall in the business lounge. The displays will be upgraded to Windows Phone 8 on release.
The stores also received merchandizing such as sweets and pens to give away, and in fact on opening gave away a few Nokia Lumia 900s.
I am sure our readers will agree the effort is pretty impressive, and it will hopefully pay dividends for both Microsoft and the carriers.
See more pictures after the break.