'Rethought' Digg previewed ahead of launch with a focus on simplicity:
Digg is just days away from relaunching under the umbrella of new owner Betaworks, and its developers are providing a behind-the-scenes look at what you can expect when v1 of the site goes live on August 1st. Shortly after closing the acquisition — the total cost of which remains unclear — Betaworks announced Rethink Digg, a project aimed at redesigning what was once a hugely popular web destination from scratch in just six weeks. Now we're seeing the results of that effort, with v1 of Digg described as a "fast and thin" experience that's been tailored for desktop browsers and mobile devices alike. You won't see any ads on the new site, which Betaworks says has been "optimized for return visits" rather than focusing on page views...
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