Twitter's grand ambitions for the 2012 Olympics seem to be off to a mixed start. On the positive side, the service saw 9.66 million mentions of the Opening Ceremony from the start of the event at 8:00PM in London until the end of the delayed US broadcast. For the most part, the chosen time period eliminates anticipatory tweets about the event (with the exception of US viewers, who had to wait for NBC's delayed broadcast of the Opening Ceremony). On the negative side, many US viewers took to Twitter to express their displeasure with NBC's decision not to stream the Opening or Closing ceremonies, which Twitter may not be too happy about considering their decision to partner with NBC on Olympics coverage.
Twitter has grown exponentially...
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