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04/07/2012

Amazon Brings Product Scanning & Augmented Reality To Android With “Flow”

Amazon Brings Product Scanning & Augmented Reality To Android With “Flow”:


Amazon‘s Flow has been available on iOS since November of last year and has finally made its way onto Android. Not unlike Google Goggles, Flow let’s you scan products like DVDs, books, video games, and more, and shows product details, pricing, and a buy button (to purchase from Amazon, of course). The scanning is done by simply pointing your phone’s camera at the product, or scanning the product’s bar code. The Android version of Flow also scans QR codes, a feature currently lacking in the iOS version but expected to come in the future.
Something Flow does on both platforms, however, is provide a live augmented reality view for certain products which displays things like movie trailers and other media using its image recognition technology. Simply point the camera at a DVD cover, for example, and instantly see an overlay popup with movie info and video previews. I guess you can technically call this augmented reality, but it’s not quite as fancy as other AR apps since you’re just looking at a closeup of a single object and seeing related information… something just as easily done by scanning a bar code.
Head on past the break for screenshots and a Play Store download link.





The above image was a scan of a DVD cover for a Harry Potter movie. Note the video preview under the buy button.



This image shows a scan of the cover of an Adele album, with a song preview available.
Flow is available now in the Google Play store.
source: techcrunch





2 comments:

  1. Single object and seeing related information… something just as easily done by scanning a bar code.

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