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22/07/2012

Beats buys back controlling interest from HTC, mobile exclusivity to continue

Beats buys back controlling interest from HTC, mobile exclusivity to continue: Beats Headphones 640






Last year HTC made waves when it spent $300 million to acquire a majority stake in audio brand Beats — but things have new flipped back around, with HTC announcing that it sold 25 percent of Beats' shares back to the audio manufacturer for $150 million. Under the agreement, which HTC and Beats describe as a "realignment" that "provides Beats with more flexibility for global expansion," HTC will remain the single largest outside shareholder, with approximately 25 percent ownership of the company; Beats now controls approximately 75 percent. HTC will retain exclusivity in mobile devices, however, and the two companies say they will continue to work together on future products, with a joint marketing campaign planned for later this year.
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