
Japan is yet to have a smash hit e-reader, but that could be about to change this summer. The Kobo Touch, which launches on July 19th through Rakuten, has already become the most-ordered item on the online retailer's website. Rakuten isn't giving numbers, but if the claim is legitimate it'd mean a significant response to the device from the Japanese public — Rakuten is the biggest e-commerce company in Japan and the third-largest in the world.
The Kobo Touch has been given a major push by Rakuten, which bought out Canada-based Kobo for $315 million last year; a budget-friendly price of ¥7,980 ($100) and widespread marketing have no doubt contributed to the early success. It means that Amazon's Kindle will already have formidable...
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