Facebook introduced two changes to its News Feed today, adding a new in-app follow action, along with a shortcut to its "About Facebook Advertising" page.
With the former, users can now follow an individual from within a Facebook app, and have updates from this individual appear in their News Feeds. If, for example, you use a food review Facebook app, you could subscribe to your favorite food critic, and receive her updates from directly within your News Feed. All privacy matters are dictated by the app or service in question, meaning that if a user doesn't want anyone else to follow their activity, he or she would have to adjust their settings from within the app. The underlying goal, as TechCrunch points out, is to push more activity...
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