A lot of you are already familiar with Taptu, and if you aren’t, you might want to give it a try after this latest update. Taptu is a newsreader, but they just added a new feature in version 2.2 called Taptu Magic.
Taptu Magic will analyze what articles you read and then recommend other similar articles. For example, if you follow the Politics Stream and you spend more time on Democratic candidates, Taptu will realize this and will give you more stories on Democratic candidates as opposed to Republican candidates. It works by analyzing how much time you spend on certain stories. So if you actually spend a few minutes on a page reading the article, Taptu Magic will assume you like the topic. If you quickly scan an article for only a few seconds, Taptu will assume it doesn’t interest you so much.
There’s no shortage of newsreader apps out there so Taptu is hoping features like this will give it differentiation. Hit the break for download links and the full presser:
Full Press Release:
Announcing Taptu Magic, a New Way to Get News On Your Android Device Based On What You Read and How Engrossed You Become in Particular Articles
The more your read, the more relevant articles you receive. Magic.
CAMBRIDGE, England & DENVER (June 21, 2012) – Today Taptu, the mobile search and technology company that gives users the power to “DJ their news”, announces Taptu Magic, a new feature that effortlessly delivers even more relevant news around all of readers’ favorite topics.
Taptu Magic analyzes the type of articles you read and recommends others directly into your customized stream for a slick ‘flick-based’ tablet and smartphone reading experience. Taptu Magic takes into account the time you spend reading each article, recommending articles similar to the ones you spend extensive time on versus those you simply scan. For example, if a user has added the Politics Stream to their feed and is reading mostly news about Democratic candidates, Taptuwill instinctively give them more stories about Democratic election candidates and less about Republicans. Users can also turn Taptu Magic off if they want more general news around a topic.
“Taptu has always distinguished itself from the crowd with its powerful search and aggregation technology which takes any keyword or source and transforms it into a beautiful stream of relevant content,” said Taptu CEO Mitch Lazar. “Today, Taptu Magic makes it absolutely effortless for readers to discover the news that will resonate most with them. It really is like magic.”
Taptu recently expanded onto the Web with its beta HTML5 site, allowing users to create and share their custom news feeds with anyone even if they don’t have the Taptu app installed on their phone or tablet. With the recent addition of user accounts as well, the HTML5 site now lets users bring their content full circle with synchronization across all of their devices.
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