In a self-congratulatory blog post published today, Google's VP for sales in the Americas claims that the company contributed $80 billion to the US economy over the course of 2011. Writing on the Official Google Blog, Margo Georgiadis emphasizes the company's impact not only on the e-commerce sector but also on what she calls "main street retail" — money spent offline in brick-and-mortar stores.
Self-promotion aside, Google's standalone Economic Impact site is actually worth checking out — it provides a state-by-state map of the US, with pop-ups showing the company's impact on local industries. According to the map, Google helped provide $20 billion of economic activity to Californian businesses alone, "enough to equip every...
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Google helped provide $20 billion of economic activity to Californian businesses alone, "enough to equip every...
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The numbers are based on two assumptions: Google assumes that, for every two dollars a business spends on AdWords, one dollar is made back. The company also assumes that businesses net five times as many clicks on their search results as they get on advertisements
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