As what looks like part of a larger plan to bolster the clout of its online shopping options, Google has announced that it's opening a program called Trusted Stores to all US merchants. Trusted Stores is a verification system that's meant to make customers more comfortable shopping online. In testing until now, the program independently monitors a seller's shipping and service record for at least a month and issues a report card. If the store scores high enough, it's marked as "trusted," and a badge goes on both its Google Shopping results and any ads it places with Google. On the user side, Google will offer a dedicated service team and up to $1,000 of lifetime purchase protection to anyone who buys something from one of these stores.
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