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25/07/2012

Windows Phone found once again to have higher customer satisfaction rates than iOS, Android

Windows Phone found once again to have higher customer satisfaction rates than iOS, Android:
CSI-by-OS-Q2-12
Another analytics company has confirmed what we already know – that Windows Phone users love their phones.
AmplifiedAnalytics used their Opinion Miner software to extract customer satisfaction data from 104,691user reviews published online during the last 3 months.
While they found only 4% of reviews were from Windows Phone handsets this was up from 1% in Q4 2011.
The most interesting finding is the 18% increase in customer satisfaction rates for Windows Phones, while customer satisfaction in Blackberry continues to slide and Android improves slowly.
The features Nokia Lumia 900 users found most compelling was reliability, display, and the OS, with design, call quality and battery life and even cost pretty far down the list.
The handsets with the highest satisfaction were the Samsung Galaxy S Blaze (1.81), exceeding its customers expectations by 81% (N=106).  The Motorola Atrix 2(CSAT=1.78/N=186) and Nokia Lumia 710 (CSAT=1.72, N=318) were the closest contenders whileLG Cosmos (0.79/590), Samsung Intercept (0.88/1,186) and Blackberry Curve 3G 9330 (0.91/410) have disappointed their customers the most.
Read the full study at AplifiedAnalytics here.


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