Apple's Twitter talks were mostly about product integration, not investing

Apple's Twitter talks were mostly about product integration, not investing:
Apple indeed "floated the idea" of investing in Twitter when it engaged in talks last year, according to sources speaking to the Wall Street Journal. But the talks weren't entirely about investments—Apple was really there to discuss the company's plans to integrate Twitter into its iOS and OS X software, a deal that one source claims "came together very quickly."
The news that Apple allegedly tried to invest in Twitter came out late last week thanks to a report by the New York Times. At the time, the story was pitched to readers as something that is currently in the works; the Times claimed that Apple was actively trying to make a strategic investment in the social network "in the hundreds of millions of dollars." Following that report, however, both All Things D and the Wall Street Journal said that the talks happened more than a year ago, and that there were no formal investment or acquisition agreements between the two companies at this time.
The WSJ's new report repeats this info: the talks occurred last year, and according to one "person familiar with the matter," nothing really came of them. Apple apparently only suggested the idea, but it reportedly didn't progress any further and the companies instead moved forward with their deal to integrate Twitter into Apple's software offerings. "Apple and Twitter remain tight and continue to talk about future product integrations," wrote the WSJ on Wednesday.
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