Apple TV gains subscription streaming option via Hulu Plus

Apple TV gains subscription streaming option via Hulu Plus:

Hulu Plus has finally arrived on the Apple TV, just in time for the service's last three remaining subscribers to take advantage of it. Apple TV users began noticing the new "app" on their Apple TV interfaces on Tuesday morning, its presence later confirmed by Ars and the Hulu blog. A software update isn't necessary in order to see the new option, but you do have to subscribe to Hulu Plus for $7.99 per month (with "limited" ads) in order to use it.
Hulu Plus was introduced in 2010 as a way for the free TV streaming site to make a bit more money than they could generate through online ads. The idea was to offer premium TV options for a monthly subscription, such as back episodes of popular TV shows or the latest episode of primetime hits—and allow users to watch those things earlier than the non-subscription schmucks. The service has struggled to gain a significant foothold in the online TV market over the last two years, though. Hulu Plus is clearly still around, but it's not quite as popular or on as many devices as Netflix's online service, for example.
Users have been trying to find ways to watch Hulu shows on an Apple TV for years, and there are numerous hacks available for those who just can't live without their streamed TV. That's why, when Hulu Plus began showing up on Apple TVs this morning, it was almost a surprise—few expected Hulu and Apple to finally agree to put the service on the Apple TV.
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